Brother Printers Charlotte

How much does a cheap desktop printer cost?

Every week sales flyers like the one above are run through newspapers, newsletters and online ads. The ads are full of 40% – 50% or more off the retail price of the printer. The question rarely asked is how much is this printer going to cost me to operate?

Printer Companies Will Lose Money on the Printer for your Ink and Supply Business

Yes, you heard me correct. Lose money on the printer to get your supply business. Buying the printer is only one piece of the equation. The hardware is not where their big profits come from. Many printer companies will lose money on the sale of the printer just to get your toner and ink business. Ink is a very expensive commodity. By giving the customer the printer at a steep discount it makes the customer feel good about their purchase. They are often inclined to return to the big box store to make their ink purchases for their printer. The printer manufacturers plan has now been executed fully.

True Desktop Printer Costs Over Time

When you buy the ink take in consideration the Total Cost of Ownership (TCO). Many customers believe they are scoring a deal with a cheap desktop printer. However, when you have an ink cartridge that costs $45.00 but only yields 500 pages, your operational cost each and every time you hit print is 9 cents ($0.09) per page. If you are running your printer at 1,000 b/w pages per month that cheap desktop printer is costing you $90.00 per month for black and white prints only. If you factor in a color printer your costs skyrocket exponentially.

Find a Partner with Total Cost of Ownership (TCO) in Mind

Always look at the TCO of a given printer. Instead of going to the big box store, find a local office equipment company who can give you the same printer but often has programs where your operational costs are much less than big box store prices. A reputable office technology company will sit down with you and discuss the pros and cons to various machines and be able to give you accurate cost comparison of those operational costs for your printers. Remember, printer manufacturers are not in the business of selling printers. They are in the business of selling ink and toner. There is a better way to purchase those small printers you need.

Don’t let cheap desktop printers drain money from your bottom line

Vision Office Systems carries the full line of Brother’s commercial workhorse series of desktop printers with long life consumables that have extremely low operational costs.

Contact Vision office systems today to work out a strategy for your office’s total cost of ownership of printers. You can call us at 704.583.7393 or email us at sales@visionofficesystems.com.

To see our full product lines, visit our Products Page for Copiers, Printers, & MFPs

Chances are, if you found us online here at Vision Office Systems, you may be looking to replace your office copier or printer. There is a lot of information out there when it comes to where to buy a copier in Charlotte. Let’s take a look at a few of the key factors that may better assist you in finding your new office equipment partner.

Should I go pick up something from a Big Box store?

One of the first seemingly logical concepts for buying a copier in Charlotte is to run to your big box store down the street. Afterall, the price tag often times seems like a smart investment. Often times, the outcome comes at a high cost per page far surpassing most multi-functional devices. Many are also not designed for a high print volumes. You may notice that you are constantly discarding and replacing your equipment from a big box store. Our Business Technology Consultants are specially trained to navigate your specific needs and have many available tools to show what copier or printer may be the best fit to your unique applications.

How do I select a copier vendor?

There are two main factors as a driving force in selecting a copier vendor. The number one being service and number two being product selection. Downtime slows down office productivity and you greatly benefit by utilizing a copier vendor that prioritizes service. Working with a vendor who carries multiple product lines can often provide the best match in cost effectiveness and product features. At VOS, we find service to be the most critical piece as a copier partner. We are incredibly proud of our service department and guarantee a response time of four hours or less. As an authorized dealer for Canon, Sharp, Brother, Muratec, and Lexmark, we have a multitude of options sure to fit your needs at the price point for your budget.

How to get started on your next copier purchase

Please feel free to search around our website to learn more about us, view our products, and learn more about our services. We would love to help you simplify your next copier or printer purchase and show we continue to see your office needs clearly since 1997.

We can be reached at 704.583.7393, by emailing sales@visionofficesystems.com, or hitting our live chat button at the bottom of your screen.

True Cheap Desktop Printer Cost